An Awareness Campaign Grows Libby’s Workforce

The coronavirus pandemic triggered workforce shortages throughout the Mountain West. The effects were especially pronounced in rural communities, including in Libby where workforce shortages added to the labor challenges many employers were already experiencing; many younger residents and other workers have left Libby to find employment or training elsewhere, leaving local employers with few options to find qualified workers. Libby businesses, entrepreneurs, educators, and city staff teamed up with the Montana Department of Labor and Industry to launch an awareness campaign that would highlight the opportunities for people to work, learn, and thrive in Libby. They needed a little help getting the campaign off the ground, so they reached out to LOR. LOR’s funding will support the creation of banners, posters, and advertising, as well as a rollout event and info session with employers. The campaign will help to keep Libby’s homegrown talent local, strengthening businesses and the economy.